Email marketing software gives you the highest return on investment (ROI) among marketing channels – $38 for every $1 spent.
Plus, there are 1.5 billion active Gmail users – all of them could be potential customers.
How do you get started?
The best email marketing services, software, and platforms all have different price points and features.
Most of these tools are great – you just need to find the best match for you.
For example, if you’re sales-driven and want to care about email deliverability and marketing tools, Constant Contact is a great choice.
If you’re a blogger, a text-based welcome email series from ConvertKit would be a strong pick. Or if you’re selling products online, image-heavy, product-focused emails look great with Benchmark.
In this guide, I researched and ranked the best email marketing service providers to help you pick the best one for you, and save the most money.
Also, if you’re looking to learn how to start a blog and make money, make sure to choose web hosting that integrates with the tools on this list.
Let’s get started.
To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need.
The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports. And they should most importantly hit users’ primary inboxes.
In the end, email marketing is about sending the right message to the right user at the right time.
Here are my picks for the best email marketing software and services to try this year:
Moosend is an email automation tool that helps you build your email list, personalize your messages, and automate tasks so you can focus on customer relationships.
They have intuitive drag-and-drop email templates in their campaign builder. This tool lets you add images, text blocks, social icons, and more to your emails. They have a large library of email templates with different layouts that are responsive and look great on desktop or mobile.
The area that Moosend stands out is the automation features. Using their “Recipes” (pre-built automation templates), you can automate messages via upsells, customer engagement, and customer loyalty. Every automation has three main components: the triggers, control steps, and actions. When you combine all three, you can filter email list segments and send sequences when your specified actions occur.
Some other key Moosend features include:
The pricing for Moosend is based on the number of subscribers in your email list. They provide a free plan for users with under 1,000 subscribers and includes sign-up forms, reporting, and the ability to send unlimited emails.
Moosend paid plans begin at $8 per month and scale up with the number of subscribers. Every paid plan comes with access to transactional emails, page builders, and SMTP servers. Their enterprise plans provide migration and onboarding support, and Security Assertion Markup Language (SAML).
Constant Contact has been in the email marketing space since 1995, taking the name Constant Contact back in 2004. In 2015, they became a part of Endurance International Group, a powerhouse that other companies including Bluehost, HostGator, and Domain.com.
As stated on their website, the company’s ultimate goal is to help small businesses navigate the promise, power, and potential of the web.
They feature 100+ modern, mobile-optimized templates to engage and convert customers, real-time reporting and analytics, and bonus features like coupons, polls, and events.
One of their most unique features is event management and the ability to manage invitations, registrations, and tickets:
Email deliverability is above average and one of the highest among email service providers at over 90%.
Constant Contact pricing is tiered based on the number of email contacts in your list. Their paid plans start at $18/month for up to 500 contacts.
Their drip campaigns are easy to use and intuitive. You can create simple sequences, but can’t combine conditions or use advanced filtering.
Ultimately, if you’re looking for niche features like event management and also want top-notch email deliverability, Constant Contact is the choice for you. They are my #2 choice for email service providers this year.
Sendinblue is an easy to use email marketing service with a free plan that allows unlimited contacts, and 300 email newsletter sends per day. If you’re serious about growing your list, you can use their Lite plan which starts at $20/month and allows up to 40,000 sends per month and no daily sending limit.
Their free platform is all built on ease of use. Its simplicity allows you to easily create clean-looking templates, automated welcome emails, and website opt-in forms. They also offer live chat and CRM in their free plan, which includes one automation workflow for up to 2,000 contacts.
Sendinblue also uses machine learning and AI to send emails at the best time of the day to maximize engagement.
You can also view real-time statistics with necessary reports that provide metrics like open rates, click-through rates, deliverability, and heat maps.
One of their best features is their email automation workflows. These allow you to set triggers and put your subscribers through custom workflows based on actions they take on your website and in the funnel:
These automated triggers create actions like sending emails and SMS messages, segmenting your contacts into separate lists, and updating their information in your database.
If you want advanced email marketing automation software on a budget, you can get started with their Lite Plan for $20/month and save 10% on annual plans.
HubSpot is the most integrated marketing package on the market. Using their email marketing software is one of the easiest ways to design, optimize, and send fantastic looking emails. They provide a ton of custom features and you can pick and plan and upgrade whether you’re a small business or large enterprise.
When creating an email, you either use one of their pre-made email templates or start from scratch. These templates allow you to add text, images, buttons, dividers, and all different kinds of assets and layouts.
I found their email editor the easiest to use on the market. It’s much faster and more user-friendly than other tools on this list:
Once you’re happy with your email design, preview it based on different recipients, devices, or email clients like Gmail, Apple Mail, and Office 365.
This tool is super useful. Email subject lines, preview text, and the content itself can look very different based on the end user’s email client. These previews ensure your emails look great in any inbox.
Personalization is another strength with HubSpot. Like standard tools, you personalize content based on common merge tags like the recipient’s first name. HubSpot takes it a step further.
You can also personalize content based on a user’s device, list segment, and geographic location. Plus, you can A/B test your subject lines and content to make sure you maximize your email open rates and click rates.
Next, when you’re ready to hit send and publish your email, you can use their Smart Send functionality. This feature allows you to adjust your send time to maximize engagement.
After sending your email, it’s time to view your metrics. The HubSpot analytics dashboard gives you data on your opens and clicks, plus unique information on the amount of time spend viewing your email.
Viewing whether subscribers Read, Skimmed, or Glanced at your email is one of the best reporting tools to observe how engaging your email content is:
For example, you may see that subscribers are only glancing at your emails for a short time. This data helps you know which types of email content need to be improved.
Consistently hitting users’ inboxes is another benefit with HubSpot. They have a healthy 99% email deliverability rate. These substantial numbers are due to proper domain validation settings with DKIM and SPF records, plus the ability to thoroughly preview and test emails.
The main reason that HubSpot is #1 on my list is that their email marketing platform is just one aspect of their product. The real benefits come with their Marketing Hub Starter Package.
This full marketing platform includes email marketing and everything else to align your marketing and sales efforts:
HubSpot is my #3 pick for the best email marketing software for one simple reason: It perfectly aligns your inbound and outbound marketing in the most efficient way possible.
I recommend you get started for free, then upgrade to their Marketing Hub Starter Package for $50/month.