0

Your Cart is Empty

October 10, 2020 12 min read

Email marketing software gives you the highest return on investment (ROI) among marketing channels – $38 for every $1 spent.

Plus, there are 1.5 billion active Gmail users – all of them could be potential customers.

How do you get started?

The best email marketing services, software, and platforms all have different price points and features.

Most of these tools are great – you just need to find the best match for you.

For example, if you’re sales-driven and want to care about email deliverability and marketing tools, Constant Contact is a great choice.

If you’re a blogger, a text-based welcome email series from ConvertKit would be a strong pick. Or if you’re selling products online, image-heavy, product-focused emails look great with Benchmark. 

In this guide, I researched and ranked the best email marketing service providers to help you pick the best one for you, and save the most money.

Also, if you’re looking to learn how to start a blog and make money, make sure to choose web hosting that integrates with the tools on this list.

Let’s get started.

Disclaimer: This article contains affiliate links that I receive a small commission for at no cost to you. However, these are merely the tools I fully recommend when it comes to email marketing. You can read my full affiliate disclosure in my privacy policy in the footer.

What is the Best Email Marketing Software?

To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need.

The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports. And they should most importantly hit users’ primary inboxes.

In the end, email marketing is about sending the right message to the right user at the right time.

Here are my picks for the best email marketing software and services to try this year:

  • Moosend.
  • Constant Contact.
  • Sendinblue.
  • HubSpot.
  • Mailerlite.
  • GetResponse.
  • Pabbly.
  • ConvertKit.
  • ActiveCampaign.
  • Omnisend.

1. Moosend.

Excellent All-In-One Email Marketing Automation Tool (Free – $8+/month based on list size)

Moosend is an email automation tool that helps you build your email list, personalize your messages, and automate tasks so you can focus on customer relationships. 

They have intuitive drag-and-drop email templates in their campaign builder. This tool lets you add images, text blocks, social icons, and more to your emails. They have a large library of email templates with different layouts that are responsive and look great on desktop or mobile.

The area that Moosend stands out is the automation features. Using their “Recipes” (pre-built automation templates), you can automate messages via upsells, customer engagement, and customer loyalty. Every automation has three main components: the triggers, control steps, and actions. When you combine all three, you can filter email list segments and send sequences when your specified actions occur.

Some other key Moosend features include:

  • Landing Page Builder Tools: Create custom webpages with email sign-up forms to increase conversions.
  • Automation Workflows: These templates let you personalize your emails and nurture customer relationships with ease.
  • Custom Opt-In Forms: You can design and create custom forms to let visitors subscribe to your email list.
  • List Segmentation: Segment your list based on customer behavior like engagement metrics, abandoned cart emails, and more.
  • Reporting Tools: Their analytics tools provide a bird’s eye view of all of your important email metrics.
  • Customer Support: Each paid plan provides phone support. Custom enterprise plans all provide an account manager and support via email, phone, and live chat. They also have video tutorials and a huge knowledge base to answer your questions.

The pricing for Moosend is based on the number of subscribers in your email list. They provide a free plan for users with under 1,000 subscribers and includes sign-up forms, reporting, and the ability to send unlimited emails. 

Moosend paid plans begin at $8 per month and scale up with the number of subscribers. Every paid plan comes with access to transactional emails, page builders, and SMTP servers. Their enterprise plans provide migration and onboarding support, and Security Assertion Markup Language (SAML).

2. Constant Contact.

Best Email Marketing Service for Small Business ($16/month)

Constant Contact has been in the email marketing space since 1995, taking the name Constant Contact back in 2004. In 2015, they became a part of Endurance International Group, a powerhouse that other companies including Bluehost, HostGator, and Domain.com.

As stated on their website, the company’s ultimate goal is to help small businesses navigate the promise, power, and potential of the web.

They feature 100+ modern, mobile-optimized templates to engage and convert customers, real-time reporting and analytics, and bonus features like coupons, polls, and events.

One of their most unique features is event management and the ability to manage invitations, registrations, and tickets:

Email deliverability is above average and one of the highest among email service providers at over 90%.

Constant Contact pricing is tiered based on the number of email contacts in your list. Their paid plans start at $18/month for up to 500 contacts.

Their drip campaigns are easy to use and intuitive. You can create simple sequences, but can’t combine conditions or use advanced filtering.

Ultimately, if you’re looking for niche features like event management and also want top-notch email deliverability, Constant Contact is the choice for you. They are my #2 choice for email service providers this year.

3. Sendinblue.

Best Email Marketing Service with Automation on a Budget ($20/month)

Sendinblue is an easy to use email marketing service with a free plan that allows unlimited contacts, and 300 email newsletter sends per day. If you’re serious about growing your list, you can use their Lite plan which starts at $20/month and allows up to 40,000 sends per month and no daily sending limit.

Their free platform is all built on ease of use. Its simplicity allows you to easily create clean-looking templates, automated welcome emails, and website opt-in forms. They also offer live chat and CRM in their free plan, which includes one automation workflow for up to 2,000 contacts.

Sendinblue also uses machine learning and AI to send emails at the best time of the day to maximize engagement.

You can also view real-time statistics with necessary reports that provide metrics like open rates, click-through rates, deliverability, and heat maps.

One of their best features is their email automation workflows. These allow you to set triggers and put your subscribers through custom workflows based on actions they take on your website and in the funnel:

These automated triggers create actions like sending emails and SMS messages, segmenting your contacts into separate lists, and updating their information in your database.

If you want advanced email marketing automation software on a budget, you can get started with their Lite Plan for $20/month and save 10% on annual plans.

4. HubSpot.

Best Email Marketing Software for Marketers (Free – $50/month)

HubSpot is the most integrated marketing package on the market. Using their email marketing software is one of the easiest ways to design, optimize, and send fantastic looking emails. They provide a ton of custom features and you can pick and plan and upgrade whether you’re a small business or large enterprise.

When creating an email, you either use one of their pre-made email templates or start from scratch. These templates allow you to add text, images, buttons, dividers, and all different kinds of assets and layouts.

I found their email editor the easiest to use on the market. It’s much faster and more user-friendly than other tools on this list:

Once you’re happy with your email design, preview it based on different recipients, devices, or email clients like Gmail, Apple Mail, and Office 365.

This tool is super useful. Email subject lines, preview text, and the content itself can look very different based on the end user’s email client. These previews ensure your emails look great in any inbox.

Personalization is another strength with HubSpot. Like standard tools, you personalize content based on common merge tags like the recipient’s first name. HubSpot takes it a step further.

You can also personalize content based on a user’s device, list segment, and geographic location. Plus, you can A/B test your subject lines and content to make sure you maximize your email open rates and click rates.

Next, when you’re ready to hit send and publish your email, you can use their Smart Send functionality. This feature allows you to adjust your send time to maximize engagement.

After sending your email, it’s time to view your metrics. The HubSpot analytics dashboard gives you data on your opens and clicks, plus unique information on the amount of time spend viewing your email. 

Viewing whether subscribers Read, Skimmed, or Glanced at your email is one of the best reporting tools to observe how engaging your email content is:

For example, you may see that subscribers are only glancing at your emails for a short time. This data helps you know which types of email content need to be improved.

Consistently hitting users’ inboxes is another benefit with HubSpot. They have a healthy 99% email deliverability rate. These substantial numbers are due to proper domain validation settings with DKIM and SPF records, plus the ability to thoroughly preview and test emails.

The main reason that HubSpot is #1 on my list is that their email marketing platform is just one aspect of their product. The real benefits come with their Marketing Hub Starter Package.

This full marketing platform includes email marketing and everything else to align your marketing and sales efforts:

  • Full-featured CRM
  • Automated sequences
  • Mobile optimization
  • Personal calendar to schedule appointments
  • Gmail extensions to track email sends and automate outreach
  • Form builders
  • Inbound lead, email, and ad analytics
  • Phone and email support

HubSpot is my #3 pick for the best email marketing software for one simple reason: It perfectly aligns your inbound and outbound marketing in the most efficient way possible.

I recommend you get started for free, then upgrade to their Marketing Hub Starter Package for $50/month. 

5. Mailerlite.

Best Ease of Use and 24/7 Support (Free – $10/month)

Over 600,000 customers around the world use Mailerlite. They have flexible tiered plans based on the size of your contact list.

They are best known for their easy user interface, responsive email designs, and excellent 24/7 phone support and email support. You can start with their forever free plan if you have less than 1,000 email subscribers.

This free plan has limited features and allows you to send up to 12,000 emails per month.

Upgrading to their $10/month plan gives you access to all features that help your marketing strategy, including a landing page builder, embedded forms, and pop-ups.

With Mailerlite, you can track your email marketing results with a click map and opens by location reports.

They also provide some other great features, including:

  • Live 24/7 customer support via chat and email
  • A powerful and easy to use landing page builder
  • Ecommerce integrations with the top platforms
  • Email surveys
  • Template Gallery
  • Amazing email deliverability

Overall, if you’re looking for flexible pricing, want excellent deliverability, and don’t have a large list yet, give Mailerlite a try.

6. GetResponse.

Best Automated Sales Funnels and Landing Page Features ($15/month)

GetResponse is an all-in-one online marketing platform to grow your business. They offer email marketing campaigns, high-converting landing pages, and webinar software to help your marketing efforts.

The real standout here is Autofunnel – a tool with 30+ ready-made landing pages, email templates, and sequences to generate sales. And you can choose your end goals.

Whether you want to drive lead generation, product sales, or webinar registrations, Autofunnel is the answer. They’re optimized to nurture your email list and maximize your funnel’s conversion rates:

On the downside, some of their 500 templates look a bit outdated, and they have middle-of-the-pack deliverability compared to others on this list.

However, one of GetResponse’s biggest strengths is its smart automation tools. Using these features, you create multiple advanced conditions to segment your lists automatically. Their drag-and-drop builder is also very intuitive and makes designing high-quality emails a breeze.

Overall, GetResponse is one of the best email marketing tools to create automated sales funnels and landing pages.

You can get started with a 30-day free trial and upgrade to their $15/month Basic Plan. You also save between 18 and 30% with annual plans.

7. Pabbly Email Marketing.

Excellent Inbox Delivery and Independent SMTP Service ($29/month)

Pabbly is an online platform, which offers a full-service suite of marketing tools for online form building, email marketing, subscription billing, and email list cleaning. Also, it provides a complete business management bundle of all these tools at a low cost named Pabbly Plus.

Pabbly’s email marketing service doesn’t restrict you on features like marketing automation, list management, autoresponder emails, segmentation of subscribers, etc. whether it’s a paid or free plan. You can effortlessly integrate in-built or 50+ external SMTPs and send emails without any additional charges.

With Pabbly Email Marketing, you can boost your email marketing performance by running campaigns and send bulk emails to all your prospective users in just one click. Also, it handles bounce and spam complaints about all popular SMTP services such as Amazon SES, MailGun, Mandrill, SendGrid, etc.

The pricing for Pabbly Email Marketing is based on your number of subscribers. Here’s a comparison of annual savings vs. other popular options on this list:

Some other important features include:

  • Some highlight features of Pabbly Email Marketing include:
  • A user-friendly drag-and-drop email editor
  • 500+ Email templates that accept all types of customizations
  • Collect leads & business-related information via its subscription forms
  • Connect multiple SMTPs to route emails through multiple vendors
  • Improve open rates by removing the invalid emails from your list with MX cleaner
  • Send automatic follow-up emails to non-opens
  • Use autoresponders and interact with the users without any manual efforts
  • Automatically send emails on pre-set schedules for engaging the subscribers

Its email platform has a 99% delivery rate and they’re a great option if you’re looking for a service to regularly clean your list and keep your database up to date.

8. ConvertKit.

Best Email Marketing for Bloggers ($29/month)

ConvertKit is built by creators, for creators. They understand their client’s needs and know what it takes to grow an online following.

They boast attractive forms, increase conversion rates with automated emails, and organize your subscribers to maximize engagement.

For bloggers looking to send personalized, text-based emails, their designs look like they’re coming right from Gmail.

Additionally, they offer pretty advanced email sequences based on both site actions and actions within emails. Their advanced triggers make for some excellent list segmentation options:

ConvertKit is also a strong pick for a few main reasons:

  • You can use advanced segmentation based on different actions to personalize your email funnels.
  • Your text emails look professional and don’t have annoying email branding.
  • The best emails for your blog will be strictly text. Don’t worry about fancy design features, adding your logo, or a bunch of imagery.

Ultimately, it’s an excellent platform for lead funnels.

For example, if a sales professional were trying to close a big deal, they would close it with either a phone call or a simple text-based email. They wouldn’t use an image-heavy marketing email full of company branding.

Although they don’t have a free plan, with pricing starts at $29/month and a 14-day free trial, it’s a great choice for bloggers focused on building high converting sales funnels.

9. ActiveCampaign.

Best Email Marketing Automation and Deliverability ($9/month)

ActiveCampaign has some of the most potent automation with a built-in CRM, and endless list customization.

Automating your list segments is a breeze, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.

Email workflows are robust and easy to manage. All of this data syncs with their inbuilt CRM to provide sales teams with advanced lead scoring functionality.

Their lead scoring system is flexible and robust. If you’re not familiar with lead scoring, it’s a way to award points to individual email subscribers based on the actions of your choosing. Then once they hit a point threshold, they either enter a new automation funnel or can be contacted by your sales team.

Here are the steps: 

First, you select your engagement metrics. These could be anything from an email open or click, all the way to a content download or consultation request.

Next, you add your lead scoring rules and points based on these conditions. These should be set based on the level of effort and propensity to convert.

Maybe an email open is worth two points, and a link click is worth five points. Or actions like non-opens or unsubscribes are worth negative points. Once a subscriber reaches a pre-determined point threshold, subscriber data flows to the Deals CRM where they enter a new stage of automation:

It’s a great system that large companies use to nurture email leads in the most personalized way possible. These features unlock with ActiveCampaign’s Plus Plan at $49/month, which is their most popular option.

Another strong selling point is email deliverability, ranking higher than all other platforms on this list. Their email sends are the least likely to be marked as spam and have the best chance of hitting primary inboxes on Gmail and Outlook.

Their paid plans start at $9/month, and they offer a 14-day free trial. This plan gives you up to 3 users, up to 500 subscribers, and the ability to send unlimited emails. They also have advanced reporting tools, with geo-tracking, click maps, website visitors, sign-up forms, and more valuable data.

Overall, ActiveCampaign is the best tool if you’re looking for an advanced CRM, lead scoring, and high deliverability rates.

I recommend you get started for free to check out their dashboard and features. Then when you’re ready, unlock either their Lite Plan ($9/mo) or Plus Plan ($49/mo) based on the size of your email list. Make sure to save between 30-40% when you pay yearly.

10. Omnisend.

Best Omnichannel Email Marketing Service for Ecommerce ($16/month)

Omnisend takes email marketing a step further by unifying email marketing across social media platforms, text, push notifications, Whatsapp, and more. Over 40,000 marketers use their email marketing software in 130+ countries.

For e-commerce brands, Omnisend can send visitors more relevant messages across platforms and devices. They do this by understanding website browsing behavior and user device preferences based on any custom events that you create.

For example, you can track user actions on your website and then again within welcome emails, abandoned cart emails, and post-purchase automation series to segment messages more effectively.

And they integrate with all of the top ecommerce platforms.

Whether you’re using BigCommerce, Shopify, WooCommerce, Magento, or other e-commerce software, you can hook up Omnisend to drive more sales.

With their $16 per month Standard Plan, you can send 15,000 emails/month and get access to their automation features. These include interactive signup forms and email elements, SMS notifications, and product recommendations.

This feature set is excellent for e-commerce conversion rates as users will receive messages based on the products they’ve interacted with on your site.

Omnisend is one of the best choices for omnichannel brands who want to effectively market (and remarket) to their visitors.

 


Subscribe